000 00442nam a2200169Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9788175542884
082 _a658.8 SMI-M
100 _aSmith, P. R.
245 0 _aMarketing communications: An integrated approach
250 _a4th ed.
260 _bKogan Page
_aLondon
_c2005
300 _a696 p.
650 _aComminication in marketing
700 _aTaylor, Jonathan
942 _cBK
999 _c6408
_d6408