000 | 00442nam a2200169Ia 4500 | ||
---|---|---|---|
008 | 221102s9999 xx 000 0 und d | ||
020 | _a9788175542884 | ||
082 | _a658.8 SMI-M | ||
100 | _aSmith, P. R. | ||
245 | 0 | _aMarketing communications: An integrated approach | |
250 | _a4th ed. | ||
260 |
_bKogan Page _aLondon _c2005 |
||
300 | _a696 p. | ||
650 | _aComminication in marketing | ||
700 | _aTaylor, Jonathan | ||
942 | _cBK | ||
999 |
_c6408 _d6408 |