000 00357nam a2200145Ia 4500
008 221102s9999 xx 000 0 und d
082 _a658.827 KAP
100 _aKapferer, Jean-Noel
245 0 _aNew strategic brand management
250 _a4th ed.
260 _bKogan Page
_aDelhi
_c2009
300 _a560 p.
650 _aBrand management
942 _cBK
999 _c6409
_d6409