000 00453nam a2200157Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9780060570156
082 _a658.827 RIE-O
100 _aRies, Al
245 0 _aOrigin of brands: How product evolution creates endless possibilities for new brands
260 _bHarper Collins
_aNewYork
_c2005
300 _a308 p.
650 _aBrands; Branding; Marketing
700 _aRies, Laura
942 _cBK
999 _c7016
_d7016