000 | 00453nam a2200157Ia 4500 | ||
---|---|---|---|
008 | 221102s9999 xx 000 0 und d | ||
020 | _a9780060570156 | ||
082 | _a658.827 RIE-O | ||
100 | _aRies, Al | ||
245 | 0 | _aOrigin of brands: How product evolution creates endless possibilities for new brands | |
260 |
_bHarper Collins _aNewYork _c2005 |
||
300 | _a308 p. | ||
650 | _aBrands; Branding; Marketing | ||
700 | _aRies, Laura | ||
942 | _cBK | ||
999 |
_c7016 _d7016 |