000 00407nam a2200145Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9780070264670
082 _a659.1 VOL-A
100 _aVollmer, Christopher
245 0 _aAlways on: advertising, marketing, and media in an era of consumer
260 _bMcGraw Hill
_aDelhi
_c2008
300 _a215 p.
650 _aAdvertising; Marketing
942 _cBK
999 _c7393
_d7393