| 000 | 00474nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 221102s9999 xx 000 0 und d | ||
| 020 | _a9788131206737 | ||
| 082 | _a658.812 GUM-T | ||
| 100 | _aGummesson, Evert | ||
| 245 | 0 | _aTotal relationship marketing: Marketing management, Relationship strategy and CRM approaches for the network economy | |
| 250 | _a2 ed. | ||
| 260 |
_bElsevier _aDelhi _c2006 |
||
| 300 | _a350 p. | ||
| 650 | _aRelationship marketing | ||
| 942 | _cBK | ||
| 999 |
_c7562 _d7562 |
||