000 00448nam a2200157Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9788131213674
082 _a658.8 PAL-M
100 _aPalmer, Roger
245 0 _aManaging marketing: marketing success through good management practice
260 _bElsevier
_aDelhi
_c2008
300 _a380 p.
650 _aMarketing management
700 _aCockton, Juanita; Cooper, Graham
942 _cBK
999 _c7569
_d7569