000			00485nam a2200157Ia 4500
008			221102s9999 xx 000 0 und d
020			_a9780749462505
082			_a658.827 BER-H
100			_aBergh, Joeri Vanden
245		0	_aHow cool brands stay hot: Branding to Generation Y
260			_bKogan Page _aDelhi _c2011
300			_a249 p.
650			_aBrands; Young consumers; Target Marketing; Young adult consumers; Product management
700			_aBehrer, Mattias
942			_cBK
999			_c7699 _d7699