000 00373nam a2200145Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9780195693072
082 _a658.8 SCA-A
100 _aScaria, Arul George
245 0 _aAmbush marketing: game with a game
260 _bOxford University Press
_aDelhi
_c2008
300 _a217 p.
650 _aMarketing
942 _cBK
999 _c7916
_d7916