000			00366nam a2200145Ia 4500
008			221102s9999 xx 000 0 und d
020			_a0333937155
082			_a658.827 PAT-B
100			_aPati, Debasis
245		0	_aBranding: Concepts and process
260			_bMacmillan _aDelhi _c2002
300			_a212 p.
650			_aBranding; Brands; Marketing
942			_cBK
999			_c7975 _d7975