000 00419nam a2200145Ia 4500
008 221102s9999 xx 000 0 und d
020 _a1403928614
082 _a658.827 KAP-B
100 _aKapoor, Jagdeep
245 0 _aBrand Segmentation: Seven strategies for effective segmentaion
260 _bMacmillan
_aDelhi
_c2006
300 _a92 p.
650 _aBrand segmentation; Brands; Branding; Marketing
942 _cBK
999 _c7979
_d7979