000 00387nam a2200145Ia 4500
008 221102s9999 xx 000 0 und d
020 _a8125907394
082 _a658.827 MOO-B
100 _aMoorthy, Y.L.R.
245 0 _aBrand Management: The Indian context
260 _bVikas Publishing House
_aDelhi
_c2000
300 _a171 p.
650 _aBrands; Branding; Marketing
942 _cBK
999 _c8031
_d8031