000			00490nam a2200145Ia 4500
008			221102s9999 xx 000 0 und d
020			_a9780749461256
082			_a658.827 PLE-B
100			_aPlessis, Erik DU
245		0	_aBranded Mind: What neuroscience really tell us about the puzzle of the brain and the brand
260			_bKogan _aDelhi _c2011
300			_a250 p.
650			_aBrands; Branding; Marketing; Advertising-Psychology aspects; Marketing-Psychology aspects
942			_cBK
999			_c8513 _d8513