000 00354nam a2200145Ia 4500
008 221102s9999 xx 000 0 und d
082 _a659.1 KLE-A
100 _aKleppner, Otto
245 0 _aAdvertising procedure
250 _a9th ed.
260 _bPrentice Hall
_aEnglewood Cliffs, N.J.
_c1986
300 _a665 p.
650 _aAdvertising
942 _cBK
999 _c88
_d88