000 | 00534nam a2200169Ia 4500 | ||
---|---|---|---|
008 | 221102s9999 xx 000 0 und d | ||
020 | _a9781259026812 | ||
082 | _a658.809 ZEI-S | ||
100 | _aZeithamal, Valarie A. | ||
245 | 0 | _aService Marketing: Integrated Customer focus across the firm | |
250 | _a6th ed. | ||
260 |
_bTata Mc-Graw Hill _aDelhi _c2013 |
||
300 | _a711 p. | ||
650 | _aService industries-Marketing; Service industries-Management | ||
700 | _aBitner, Mary Jo; Gremler, Dwayne; Pandit, Ajay | ||
942 | _cBK | ||
999 |
_c8828 _d8828 |