000 00411nam a2200145Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9780199580842
082 _a658.812 GOD-R
100 _aGodson Mark
245 0 _aRelationship Marketing
260 _bOxford University Press
_aNew Delhi
_c2016
300 _a361 p.
650 _aMarketing; Customer Relationship Management; Customer Loyalty
942 _cBK
999 _c8868
_d8868