000			00411nam a2200169Ia 4500
008			221102s9999 xx 000 0 und d
020			_a9788177588507
082			_a659.1 BAT-A
100			_aBatra, Rajeev
245		0	_aAdvertising Management
250			_a5 ed.
260			_bPearson _aDelhi _c2012
300			_a768 p.
650			_aAdvertising
700			_aMyers, john G.; Aaker, David A.
942			_cBK
999			_c9274 _d9274