000			00375nam a2200133Ia 4500
008			221102s9999 xx 000 0 und d
020			_a9781578511440
082			_a658.827 HAR
245		0	_aHarvard Business Review on Brand Management
260			_bHarvard Business Review _aBoston _c1999
300			_a204 p.
650			_aBrand name products; Brand Management
942			_cBK
999			_c9626 _d9626