000			00493nam a2200157Ia 4500
008			221102s9999 xx 000 0 und d
020			_a9781625274496
082			_a658.802 KIM-B
100			_aKim, W. Chan
245		0	_aBlue Ocean Strategy: how to create uncontested market space and make the competition irrelevant
260			_bHarvard Business Review Press _aBoston _c2015
300			_a287 p.
650			_aMarket Segmentation; New Products
700			_aMauborgne, Renee
942			_cBK
999			_c9706 _d9706