000 00508nam a2200193Ia 4500
005 20240408172947.0
008 221102s9999 xx 000 0 und d
020 _a9789332518377
082 _a659.1 CLO-I
100 _aClow, Kenneth E.
245 0 _aIntegrated Advertising, Promotion, and Marketing communications/
_cKenneth E. Clow
250 _a6th ed.
260 _bPearsons
_aNoida
_c2017
300 _a455 p.
650 _aAdvertising
700 _aBaack, Donald E.
942 _cBK
942 _n0
999 _c9767
_d9767