000 00568nam a2200169Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9789353160777
082 _a658.809 ZEI
100 _aZeithaml, Valarie A.
245 0 _aService Marketing: Integrating customer focus across the firm
250 _a7th ed.
260 _bMcGraw Hill
_aChennai
_c2018
300 _a582 p.
650 _aServices Industries-Marketing-India; Services Industries-Management; Customer Services-Marketing
700 _aBitner, Mary Jo; Gremler, Dwayne D.; Pandit, Ajay
942 _cBK
999 _c9801
_d9801