000 | 00568nam a2200169Ia 4500 | ||
---|---|---|---|
008 | 221102s9999 xx 000 0 und d | ||
020 | _a9789353160777 | ||
082 | _a658.809 ZEI | ||
100 | _aZeithaml, Valarie A. | ||
245 | 0 | _aService Marketing: Integrating customer focus across the firm | |
250 | _a7th ed. | ||
260 |
_bMcGraw Hill _aChennai _c2018 |
||
300 | _a582 p. | ||
650 | _aServices Industries-Marketing-India; Services Industries-Management; Customer Services-Marketing | ||
700 | _aBitner, Mary Jo; Gremler, Dwayne D.; Pandit, Ajay | ||
942 | _cBK | ||
999 |
_c9801 _d9801 |