000 00389nam a2200145Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9781107414419
082 _a658.802 LEE
100 _aLee, Alvin
245 0 _aMarketing strategy: A life-cycle approach
260 _bCambridge University Press
_aNew Delhi
_c2014
300 _a291 p.
650 _aMarketing Management
942 _cBK
999 _c9812
_d9812