000 00455nam a2200145Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9780749481568
082 _a658.827 COL
100 _aColeman, Darren
245 0 _aBuilding brand experiences: A practical guide to retaining brand relevance
260 _bKogan Page
_aLondon
_c2018
300 _a280 p.
650 _aBranding (Marketing); Consumers' preferences; Consumer satisfaction
942 _cBK
999 _c9847
_d9847