000 00431nam a2200145Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9780749482169
082 _a658.83 GRI
100 _aGrigsby, Mike
245 0 _aMarketing analytics: A practical guide to improving consumer insights using data techniques
260 _bKogan Page
_aLondon
_c2018
300 _a217 p.
650 _aMarketing Research; Marketing
942 _cBK
999 _c9848
_d9848