000 00453nam a2200157Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9780749465353
082 _a658.802 ZOR-P
100 _aZoratti, Sandra
245 0 _aPrecision Marketing: Maximizing revenue through relevance
260 _bKogan Page
_aLondon
_c2012
300 _a208 p.
650 _aConsumer behavior; Market segmentation; Marketing
700 _aGallagher, Lee
942 _cBK
999 _c9850
_d9850