Aaker, David A.
Building strong brands - London Simon and Schuster 1996 - 380 p.
9781849830409
Brand name products-Management; Intangible property-Valuation-Management
658.827 AAK-B
Building strong brands - London Simon and Schuster 1996 - 380 p.
9781849830409
Brand name products-Management; Intangible property-Valuation-Management
658.827 AAK-B