Building strong brands

By: Aaker, David AMaterial type: TextTextPublication details: London Simon and Schuster 1996Description: 380 pISBN: 9781849830409Subject(s): Brand name products-Management; Intangible property-Valuation-ManagementDDC classification: 658.827 AAK-B
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Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books FIIB's Knowledge Centre
31.5 		Marketing 658.827 AAK-B (Browse shelf (Opens below)) 1 Available 20143

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