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Zeithaml, Valarie A.

Services Marketing: Integrating Customer Focus across the firm - 3rd ed. - New Delhi Tata McGraw-Hill Publishing Company Limited 2005 - 668

Includes index

ISBN: 9780070530423

Subjects--Topical Terms:
Services Industries-Marketing-India
Services Industries-Management
Customer Services-Marketing

Dewey Class. No.: 658.809 ZEI-S

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