Services Marketing: Integrating Customer Focus across the firm (Record no. 11319)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00659nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230118131400.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230118b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070530423 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.809 ZEI-S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie A. |
| 245 ## - TITLE STATEMENT | |
| Title | Services Marketing: Integrating Customer Focus across the firm |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Tata McGraw-Hill Publishing Company Limited |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 668 |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Services Industries-Marketing-India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Services Industries-Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer Services-Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bitner, Mary Jo |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 29.3 | 05/21/2005 | 658.809 ZEI-S | 10514 | 01/18/2023 | 01/18/2023 | Books | |||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 29.3 | 05/21/2005 | 658.809 ZEI-S | 10516 | 01/18/2023 | 01/18/2023 | Books | |||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 29.3 | 07/21/2005 | 658.809 ZEI-S | 10517 | 01/18/2023 | 01/18/2023 | Books | |||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 29.3 | 11/16/2007 | 658.809 ZEI-S | 11956 | 01/18/2023 | 01/18/2023 | Books |