Hoffman, K. Douglas
Services marketing: Concepts, Strategies and Cases/ K. Douglas Hoffman and John E. G. Bateson - 6th ed. - New Delhi Cengage 2024 - 352p.
9789360530044
Services marketing
658.809 HOF-S
Services marketing: Concepts, Strategies and Cases/ K. Douglas Hoffman and John E. G. Bateson - 6th ed. - New Delhi Cengage 2024 - 352p.
9789360530044
Services marketing
658.809 HOF-S