Services marketing: (Record no. 11638)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00541nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250328185807.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250328b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789360530044 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.809 HOF-S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hoffman, K. Douglas |
| 245 #0 - TITLE STATEMENT | |
| Title | Services marketing: |
| Remainder of title | Concepts, Strategies and Cases/ |
| Statement of responsibility, etc. | K. Douglas Hoffman and John E. G. Bateson |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Cengage |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 352p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Services marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bateson, John E. G. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | bill no. | bill date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Services Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 4.33 | 03/28/2025 | All India BOOK House | 404.60 | 658.809 HOF-S | 21352 | 03/28/2025 | 03/28/2025 | Books | NA/IN/1389 | 25.03.2025 |