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Gupta, Subrato Sen

Brand positioning: Strategic for competitive advantage - 10th ed. - New Delhi Tata Mc Graw Hill Education Pvt. ltd. 1997 - 299 p.

ISBN: 0074624016

Subjects--Topical Terms:
Brand name products; Brands; Branding; Marketing

Dewey Class. No.: 658.827 GUP-B

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