Brand positioning: Strategic for competitive advantage (Record no. 1376)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00473nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221102s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0074624016 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 GUP-B |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Subrato Sen |
| 245 #0 - TITLE STATEMENT | |
| Title | Brand positioning: Strategic for competitive advantage |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Tata Mc Graw Hill Education Pvt. ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 299 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products; Brands; Branding; Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Source of classification or shelving scheme | Collection code | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Withdrawn | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 05/18/2004 | 658.827 GUP-B | 3117 | 11/03/2022 | 7 | 11/03/2022 | Books | ||||||
| Withdrawn | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 06/04/2004 | 658.827 GUP-B | 3631 | 11/03/2022 | 7 | 11/03/2022 | Books | ||||||
| FIIB's Knowledge Centre | FIIB's Knowledge Centre | 06/04/2004 | 658.827 GUP-B | 3632 | 11/03/2022 | 7 | 11/03/2022 | Books | Marketing | 31.2 | |||||
| Withdrawn | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 06/04/2004 | 658.827 GUP-B | 3633 | 11/03/2022 | 7 | 11/03/2022 | Books | ||||||
| FIIB's Knowledge Centre | FIIB's Knowledge Centre | 06/04/2004 | 658.827 GUP-B | 3634 | 11/03/2022 | 7 | 11/03/2022 | Books | Marketing | 31.2 | |||||
| Withdrawn | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 06/04/2004 | 658.827 GUP-B | 3635 | 11/03/2022 | 7 | 11/03/2022 | Books | ||||||
| FIIB's Knowledge Centre | FIIB's Knowledge Centre | 06/04/2004 | 658.827 GUP-B | 3636 | 11/03/2022 | 7 | 11/03/2022 | Books | Marketing | 31.2 | |||||
| Withdrawn | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 06/04/2004 | 658.827 GUP-B | 3637 | 11/03/2022 | 7 | 11/03/2022 | Books | ||||||
| FIIB's Knowledge Centre | FIIB's Knowledge Centre | 06/04/2004 | 658.827 GUP-B | 3638 | 11/03/2022 | 7 | 11/03/2022 | Books | Marketing | 31.2 | |||||
| Withdrawn | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 06/04/2004 | 658.827 GUP-B | 3639 | 11/03/2022 | 7 | 11/03/2022 | Books | ||||||
| Lost | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 06/04/2004 | 658.827 GUP-B | 3640 | 11/03/2022 | 7 | 11/03/2022 | Books |