D'Alessandro, David F.
Brand warfare: 10 rules for building the killer brand. Lessons for new and old economy players - Delhi Tata McGraw Hill Education Pvt. Ltd. 2003 - 185 p.
9780070532854
Brands; Branding; Marketing
658.827 DAL-B
Brand warfare: 10 rules for building the killer brand. Lessons for new and old economy players - Delhi Tata McGraw Hill Education Pvt. Ltd. 2003 - 185 p.
9780070532854
Brands; Branding; Marketing
658.827 DAL-B