Brand warfare: 10 rules for building the killer brand. Lessons for new and old economy players

By: D'Alessandro, David FContributor(s): Ownes, MicheleMaterial type: TextTextPublication details: Delhi Tata McGraw Hill Education Pvt. Ltd. 2003Description: 185 pISBN: 9780070532854Subject(s): Brands; Branding; MarketingDDC classification: 658.827 DAL-B
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Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books FIIB's Knowledge Centre
31.3
Marketing 658.827 DAL-B (Browse shelf (Opens below)) 2 Available 11115
Books Books FIIB's Knowledge Centre
31.3
Marketing 658.827 DAL-B (Browse shelf (Opens below)) 2 Available 10191

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