Brand warfare: 10 rules for building the killer brand. Lessons for new and old economy players
Material type: TextPublication details: Delhi Tata McGraw Hill Education Pvt. Ltd. 2003Description: 185 pISBN: 9780070532854Subject(s): Brands; Branding; MarketingDDC classification: 658.827 DAL-BItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books | FIIB's Knowledge Centre 31.3 | Marketing | 658.827 DAL-B (Browse shelf (Opens below)) | 2 | Available | 11115 | |
Books | FIIB's Knowledge Centre 31.3 | Marketing | 658.827 DAL-B (Browse shelf (Opens below)) | 2 | Available | 10191 |
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