Keller, Kevin Lane
Strategic brand management: Building, measuring and managing brand equity - 3rd ed. - Delhi Pearson 2008 - 692 p.
9788131719770
Strategic brand management
658.827 KEL-S
Strategic brand management: Building, measuring and managing brand equity - 3rd ed. - Delhi Pearson 2008 - 692 p.
9788131719770
Strategic brand management
658.827 KEL-S