Strategic brand management: Building, measuring and managing brand equity (Record no. 4081)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00438nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221102s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131719770 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 KEL-S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic brand management: Building, measuring and managing brand equity |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson |
| Place of publication, distribution, etc. | Delhi |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 692 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic brand management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Total Checkouts | Total Renewals | Date last checked out | Date due |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 31.1 | 07/22/2005 | 658.827 KEL-S | 10521 | 11/03/2022 | 8 | 11/03/2022 | Books | |||||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 31.1 | 09/21/2006 | 658.827 KEL-S | 11144 | 11/03/2022 | 8 | 11/03/2022 | Books | |||||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 31.1 | 02/11/2009 | 658.827 KEL-S | 13091 | 11/03/2022 | 8 | 11/03/2022 | Books | |||||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 31.1 | 05/03/2011 | 658.827 KEL-S | 14568 | 08/30/2024 | 8 | 11/03/2022 | Books | 2 | 2 | 07/18/2024 | ||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 31.1 | 05/03/2011 | 658.827 KEL-S | 14569 | 11/20/2024 | 8 | 11/03/2022 | Books | 1 | 1 | 07/18/2024 | ||||||
| FIIB's Knowledge Centre | FIIB's Knowledge Centre | 05/10/2011 | 658.827 KEL-S | 15273 | 11/14/2022 | 8 | 11/03/2022 | Books | 1 | 11/14/2022 | 10/27/2022 | ||||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 31.1 | 09/12/2011 | 658.827 KEL-S | 15972 | 10/16/2024 | 8 | 11/03/2022 | Books | 1 | 1 | 07/18/2024 | ||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 31.1 | 01/18/2018 | 658.827 KEL-S | 18940 | 11/03/2022 | 8 | 11/03/2022 | Books |