Plessis, Erik DU
Branded Mind: What neuroscience really tell us about the puzzle of the brain and the brand - Delhi Kogan 2011 - 250 p.
9780749461256
Brands; Branding; Marketing; Advertising-Psychology aspects; Marketing-Psychology aspects
658.827 PLE-B
Branded Mind: What neuroscience really tell us about the puzzle of the brain and the brand - Delhi Kogan 2011 - 250 p.
9780749461256
Brands; Branding; Marketing; Advertising-Psychology aspects; Marketing-Psychology aspects
658.827 PLE-B