Branded Mind: What neuroscience really tell us about the puzzle of the brain and the brand

By: Plessis, Erik DUMaterial type: TextTextPublication details: Delhi Kogan 2011Description: 250 pISBN: 9780749461256Subject(s): Brands; Branding; Marketing; Advertising-Psychology aspects; Marketing-Psychology aspectsDDC classification: 658.827 PLE-B
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31.4 		Marketing 658.827 PLE-B (Browse shelf (Opens below)) 1 Available 16737

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