Services Marketing: Integrated customer focus across the firm. (Record no. 11321)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00607nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230118154043.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230118b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070660076 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.809 ZEI-S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie A. |
| 245 ## - TITLE STATEMENT | |
| Title | Services Marketing: Integrated customer focus across the firm. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Tata McGraw Hill Education Pvt. Ltd. |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 743 |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Service Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gremler, Dwayne D. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bitner, Mary Jo |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pandit, Ajay |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 29.3 | 06/12/2013 | 658.809 ZEI-S | 17048 | 01/18/2023 | 01/18/2023 | Books | |||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 29.3 | 12/31/2010 | 658.809 ZEI-S | 14320 | 01/18/2023 | 01/18/2023 | Books | |||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 29.3 | 12/31/2010 | 658.809 ZEI-S | 14319 | 01/18/2023 | 01/18/2023 | Books | |||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 29.3 | 03/10/2010 | 658.809 ZEI-S | 13417 | 01/18/2023 | 01/18/2023 | Books | |||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 29.3 | 03/10/2010 | 658.809 ZEI-S | 13416 | 01/18/2023 | 01/18/2023 | Books |