Services Marketing: Integrated customer focus across the firm.

By: Zeithaml, Valarie AContributor(s): Gremler, Dwayne D | Bitner, Mary Jo | Pandit, AjayMaterial type: TextTextPublication details: New Delhi Tata McGraw Hill Education Pvt. Ltd. 2010Edition: 4th edDescription: 743ISBN: 9780070660076Subject(s): Service MarketingDDC classification: 658.809 ZEI-S
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Includes index

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