Strategic Brand Management: (Record no. 11423)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00626nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231019133614.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231019b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978353946135 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 KEL-S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Brand Management: |
| Remainder of title | Building, Measuring, and Managing Brand Equity/ |
| Statement of responsibility, etc. | Kevin Lane Keller et. al. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Noida |
| Name of publisher, distributor, etc. | Pearson's |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 642p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Swaminathan, Vanitha |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parameswaran, Ambi MG |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jacob, Isaac C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 10/19/2023 | All India BOOK House | 2 | 3 | 658.827 KEL-S | 20927 | 10/03/2024 | 07/10/2024 | 10/19/2023 | Books | ||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 10/19/2023 | All India BOOK House | 3 | 3 | 658.827 KEL-S | 20928 | 10/01/2024 | 07/09/2024 | 10/19/2023 | Books | ||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 10/19/2023 | All India BOOK House | 1 | 1 | 658.827 KEL-S | 20929 | 11/20/2024 | 08/21/2024 | 10/19/2023 | Books | ||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 10/19/2023 | All India BOOK House | 2 | 2 | 658.827 KEL-S | 20930 | 09/28/2024 | 07/09/2024 | 10/19/2023 | Books | ||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 10/19/2023 | All India BOOK House | 3 | 4 | 658.827 KEL-S | 20931 | 12/24/2024 | 12/24/2024 | 10/19/2023 | Books | 01/04/2025 |