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Strategic Brand Management: Building, Measuring, and Managing Brand Equity/ Kevin Lane Keller et. al.

By: Keller, Kevin LaneContributor(s): Swaminathan, Vanitha | Parameswaran, Ambi MG | Jacob, Isaac CMaterial type: Text

TextPublication details: Noida Pearson's 2022Edition: 5th edDescription: 642pISBN: 978353946135Subject(s): Brand ManagementDDC classification: 658.827 KEL-S

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre	Marketing	658.827 KEL-S (Browse shelf (Opens below))	Available		20927
Books	FIIB's Knowledge Centre	Marketing	658.827 KEL-S (Browse shelf (Opens below))	Available		20928
Books	FIIB's Knowledge Centre	Marketing	658.827 KEL-S (Browse shelf (Opens below))	Available		20929
Books	FIIB's Knowledge Centre	Marketing	658.827 KEL-S (Browse shelf (Opens below))	Available		20930
Books	FIIB's Knowledge Centre	Marketing	658.827 KEL-S (Browse shelf (Opens below))	Checked out	01/04/2025	20931

Includes index

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