Integrated advertising, promotion, and marketing communications (Record no. 3412)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00480nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221102s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131709962 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 CLO-I |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E |
| 245 #0 - TITLE STATEMENT | |
| Title | Integrated advertising, promotion, and marketing communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson education |
| Place of publication, distribution, etc. | Delhi |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi,638p p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising; Marketing; Communication |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baack, David B |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Source of classification or shelving scheme | Collection code | Shelving location | Total Checkouts | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lost | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 05/12/2004 | 659.1 CLO-I | 9653 | 11/03/2022 | 4 | 11/03/2022 | Books | ||||||||
| FIIB's Knowledge Centre | FIIB's Knowledge Centre | 09/21/2006 | 659.1 CLO-I | 11140 | 11/03/2022 | 4 | 11/03/2022 | Books | Marketing | 34.2 | |||||||
| FIIB's Knowledge Centre | FIIB's Knowledge Centre | 02/13/2009 | 659.1 CLO-I | 13086 | 11/03/2022 | 4 | 11/03/2022 | Books | Marketing | 34.2 | |||||||
| FIIB's Knowledge Centre | FIIB's Knowledge Centre | 08/12/2010 | 659.1 CLO-I | 14146 | 07/25/2024 | 4 | 11/03/2022 | Books | Marketing | 34.2 | 1 | 07/12/2024 |