How cool brands stay hot: Branding to Generation Y (Record no. 7699)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00485nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221102s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749462505 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 BER-H |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bergh, Joeri Vanden |
| 245 #0 - TITLE STATEMENT | |
| Title | How cool brands stay hot: Branding to Generation Y |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Kogan Page |
| Place of publication, distribution, etc. | Delhi |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 249 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brands; Young consumers; Target Marketing; Young adult consumers; Product management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Behrer, Mattias |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 31.4 | 03/02/2011 | 1 | 1 | 658.827 BER-H | 15373 | 08/05/2024 | 07/29/2024 | 1 | 11/03/2022 | Books |