How cool brands stay hot: Branding to Generation Y

By: Bergh, Joeri VandenContributor(s): Behrer, MattiasMaterial type: TextTextPublication details: Delhi Kogan Page 2011Description: 249 pISBN: 9780749462505Subject(s): Brands; Young consumers; Target Marketing; Young adult consumers; Product managementDDC classification: 658.827 BER-H
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31.4 		Marketing 658.827 BER-H (Browse shelf (Opens below)) 1 Available 15373

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