Service Marketing: Integrating customer focus across the firm (Record no. 9801)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00568nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221102s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353160777 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.809 ZEI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie A. |
| 245 #0 - TITLE STATEMENT | |
| Title | Service Marketing: Integrating customer focus across the firm |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | McGraw Hill |
| Place of publication, distribution, etc. | Chennai |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 582 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Services Industries-Marketing-India; Services Industries-Management; Customer Services-Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bitner, Mary Jo; Gremler, Dwayne D.; Pandit, Ajay |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date due | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 29.4 | 10/16/2018 | 556.00 | 1 | 1 | 658.809 ZEI | 19256 | 12/31/2024 | 10/07/2024 | 10/07/2024 | 5 | 11/03/2022 | Books | ||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 29.4 | 10/16/2018 | 556.00 | 1 | 658.809 ZEI | 19257 | 01/18/2023 | 11/10/2022 | 5 | 11/03/2022 | Books | ||||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 29.4 | 10/16/2018 | 556.00 | 658.809 ZEI | 19258 | 11/03/2022 | 5 | 11/03/2022 | Books | ||||||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 29.4 | 10/16/2018 | 556.00 | 658.809 ZEI | 19259 | 11/03/2022 | 5 | 11/03/2022 | Books | ||||||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 29.4 | 10/16/2018 | 556.00 | 2 | 3 | 658.809 ZEI | 19260 | 01/08/2025 | 12/18/2024 | 5 | 11/03/2022 | Books | |||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 11/05/2024 | 658.809 ZEI-S | G947 | 11/05/2024 | 11/05/2024 | Books | Donated |