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Advertising promotion and other aspects of integrated marketing communication

By: Shimp, Terence AContributor(s): Andrews, J. CraigMaterial type: Text

TextPublication details: New Delhi Cengage Learning 2016Edition: 9th edDescription: 727 pISBN: 9788131528242Subject(s): Marketing; Communication in marketing; Sales promotion; AdvertisingDDC classification: 659.1 SHI-A

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 34.2	Marketing	659.1 SHI-A (Browse shelf (Opens below))	2	Available		19877
Books	FIIB's Knowledge Centre 34.2	Marketing	659.1 SHI-A (Browse shelf (Opens below))	2	Available		19878

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