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Customer relationship management: Integrating Marketing Strategy and Information Technology

TextPublication details: New Delhi Wiley 2012Description: 179 pISBN: 9788126528059Subject(s): Customer relationship Management; Marketing; Consumer behaviourDDC classification: 658.812 ZIK-C

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 30.6	Marketing	658.812 ZIK-C (Browse shelf (Opens below))	1	Available		G772

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Previous	658.812 SHA-C Customer Relationship Management: a strategic perspective	658.812 SHA-C Customer Relationship Management: a strategic perspective	658.812 SIG-C Connected Strategy: Building continuous customer relationships for competitive advantage	658.812 ZIK-C Customer relationship management: Integrating Marketing Strategy and Information Technology

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