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Advertising, Brands and Consumer Behaviour: The Indian Context / S. Ramesh Kumar and Anup Krishnamurthy

By: Kumar, Ramesh SContributor(s): Krishnamurthy, AnupPublication details: New Delhi Sage 2020Description: I.7pISBN: 9789353883928Subject(s): Advertising-India | Brands and branding-India | Consumer Behaviour-IndiaDDC classification: 659.1 KUM-A

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 34.2	Marketing	659.1 KUM-A (Browse shelf (Opens below))	Available		20698

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Previous	659.1 CLO-I Integrated Advertising, Promotion, and Marketing communications/	659.1 CLO-I Integrated advancing, Promotion and Marketing Communication	659.1 DUT-I Integrated marketing communications	659.1 KUM-A Advertising, Brands and Consumer Behaviour: The Indian Context /	659.1 OGU-A Advertising and Integrated Brand Promotion	659.1 OGU-A Advertising and integrated brand promotion: with coursemate	659.1 OGU-P PROMO (Integrated marketing communication): A South-Asian perspective	Next

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