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marketing Theory: Evolution and Evaluation of Schools of Marketing Thought/ Jagdish N. Sheth, Atul Parvatiyar and Can Uslay

By: Sheth, Jagdish NContributor(s): Parvatiyar, Atul | Uslay, CanMaterial type: Text

TextPublication details: Wiley New Delhi 2022Description: 264pISBN: 9789354641206Subject(s): MarketingDDC classification: 658.8 SHM

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre	Marketing	658.8 SHE-M (Browse shelf (Opens below))	Available		G923
Books	FIIB's Knowledge Centre	Marketing	658.8 SHE-M (Browse shelf (Opens below))	Available		20702

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Previous	658.8 SHE The 4A's of marketing	658.8 SHE-M Marketing Management: concept and cases	658.8 SHE-M marketing Theory: Evolution and Evaluation of Schools of Marketing Thought/	658.8 SHE-M marketing Theory: Evolution and Evaluation of Schools of Marketing Thought/	658.8 SMI-G Great answers to tough marketing questions	658.8 SMI-M Marketing communications: An integrated approach	658.8 SON-T Think like a marketer: what it really takes to stand out from the crowd, the clutter, and the competition	Next

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